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How We Pay: Seats, Not Jobs
BLV runs on ownership —seats own roles and tiny pods make outsized contributions to projects. Each contributor owns an outcome and a transparent share of monthly profit, plus equity from day one.
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How We Split
Our payment system is based on cash-basis operating profit. This means we calculate total revenue received, then subtract sales/indirect taxes, refunds, platform fees, and pre-approved direct costs that directly generated that revenue.
Certain project-specific expenses, such as media spend, creator fees, and usage-based tools, are reimbursed from gross revennue before the profit split occurs. This ensures our partners aren't burdened by these necessary upfront costs.
The standard pod split is designed for fairness and transparency, allocating shares to the key roles within each project:
  • BLV: 30%
  • Project Owner: 20%
  • Tech: 20%
  • Marketing: 20%
  • Project Manager: 10%
Additionally, each seat has the flexibility to re-split up to 25% of its allocated share to other contributing partners, fostering collaboration and reward flexibility.
How We Calculate the Split (simple + fair)
We split on cash-basis operating profit so seats get paid off real results. Think of it as: gross cash in minus the few things that were never really "ours" (sales tax, refunds, platform/processing fees) and minus direct, pre-approved costs that created the revenue (ads, creators, usage-based tools, etc.). What's left is the split-eligible profit.
1
Formula (monthly close)
Split-Eligible Profit = Gross Revenue (cash received) − Sales/Indirect Taxes collected (sales tax, VAT/GST) − Refunds, chargebacks & platform fees (App Store fees, marketplace fees, Stripe/PayPal fees) − Direct Marketing Costs (see below) − Direct COGS/Usage (only if applicable; see below) − Approved Initial Costs repayment (capped; see below)
Apply the standard split to the remainder: BLV 30% • Owner 20% • Tech 20% • Marketing 20% • PM 10%.
What counts as "Direct" (reimbursed pre-split)
Direct Marketing Costs
  • Paid media (TikTok/Meta/Google, whitelisted posts).
  • Creator/UGC fees, influencer commissions, affiliate payouts.
  • Content production that directly fuels the current month's campaigns (editing, VO, props).
  • Tracking/attribution tools used only for the project (e.g., Hyros for this brand).
Direct COGS / Usage-Based Costs (when relevant)
  • Physical goods: unit manufacturing, packaging, pick/pack, shipping labels.
  • SaaS/API usage tied to revenue (e.g., per-token LLM calls, per-msg SMS, usage-metered infra).
  • App store/transaction platform fees (if not already netted above).

Not reimbursed as "direct": contributor laptops, generic office SaaS, non-project travel, or BLV overhead. Those are covered by each party's share.
Taxes & fees
Sales tax / VAT / GST
Treated as pass-through and removed before the split.
Income taxes
Each recipient handles their own taxes on their share; not a project expense.
Payment processing fees
Deducted pre-split (Stripe, PayPal, Apple/Google take rates).
Initial Costs ("Recoverable Advance")
To kickstart a build, we may approve initial costs (brand kit, domain, core creative, landing page, compliance, setup fees). These are logged as a recoverable advance and repaid from the project with a cap so contributors still get paid:
Repayment cap
Up to 30% of the monthly split-eligible profit until repaid.
Transparency
Remaining balance is shown on the project ledger each month.
Who fronts the advance
BLV or the Project Owner (agreed in writing).
Optional amortization
Large, durable assets (e.g., cinematic ad) can be repaid over 3–6 months instead of all at once.
Examples (quick math)
Month A (launch):
$60,000 gross cash in
− $3,600 sales tax
− $6,000 platform/processing
− $15,000 ads + creators
− $2,000 usage-based APIs
− $6,000 initial-cost repayment (30% cap)
= $27,400 split-eligible profit
→ BLV $8,220 • Owner $5,480 • Tech $5,480 • Marketing $5,480 • PM $2,740
Month C (scale, no advance balance):
$80,000 gross
− $4,800 tax
− $7,200 fees
− $18,000 ads/creators
− $3,000 usage
= $47,000
→ BLV $14,100 • Owner $9,400 • Tech $9,400 • Marketing $9,400 • PM $4,700
Governance & timing
1
Cash basis
We close books monthly on cash received.
2
Close date
Paid within 5 business days after month-end.
3
Carve-outs
Each seat may re-grant up to 25% of its share to partners (declared before work starts).
4
Change control
Any exception (new cost type, >25% carve-out) requires BLV + Owner approval.